Are you prepared for the online shopping frenzy that occurs between Thanksgiving and New Year’s? Can your wireless strategy handle the holiday rush of Black Friday, Cyber Monday and beyond? Considering e-commerce sales increased 13% over last year’s 2015 holiday season, consumers are likely going to be shopping on their mobile devices just as much, if not more, again this year.
From airports to restaurants, comprehensive network coverage and speed is critical to keep pace with the online holiday season shopping frenzy. Discover how you can support the demands for capacity and deliver the ultimate customer experience with small cell technologies.
Does Your Wireless Strategy Meet Mobile Demands?
Studies show that the percentage of adults who own more than one connected device is significantly up compared to last year. Now, in the U.S., the average online adult has more than four connected devices. An adult looks at his or her phone an average of 76 times every day. All this time spent on connected gadgets (laptops, smartphones, tablets, smart TVs, etc.) play a large role in many American’s lifestyles and an even bigger role during the holidays.
E-commerce research center Bizrate, a division of Connexity, says that more than 40 percent of web-based purchases will be made on a smartphone or tablet this holiday season. The increase in mobile commerce is driven by Millennials who are using their phones as their primary device and retailers who are creating more opportunities for people to buy online.
The trends in mobile device usage are clear, consumers are browsing, researching and shopping more than ever before.
Deliver the Ultimate Customer Experience with Small Cell Networks
To directly address these increased demands, small cell technology allows public places like offices, hotels, museums, shopping malls, train stations or airports to deliver seamless coverage for customers all year long. Small cells (femtocells, picocells, metrocells, etc.) are an integral part of wireless networks. They are mini cellular base-stations with limited power and range (approximately 10 meters to 2 kilometers) that help to improve cellular coverage, capacity and applications in a variety of large scale venues.
Small cells are also an easy solution for densely populated areas where towers are not able to accommodate heavy-user traffic and who may be struggling with wireless connectivity. It allows network operators to offer new opportunities to address the surge in mobile data traffic and prevent dead zones.
Wireless Strategy Solutions with KMB
The upcoming seasonal rush in high-traffic venues calls for a need of increased voice and data capacity. Multiple small cells, often inconspicuously installed, can be rapidly deployed to extend coverage and add network capacity, often more so than traditional towers, ensuring a positive customer experience.
No matter how complex or expansive your project is, the experts at KMB make it easy for businesses by providing turnkey solutions for all your telecommunication needs. Our licensure in 50 states and experience throughout the USA and Europe makes us an ideal partner. KMB ensures your project is designed and deployed to meet your financial and duration goals.